Print and Web Banner Ads

These print and web banner ads are part of a brand awareness and fundraising campaign for UNICEF Canada. They aims to drive sales of UNICEF's Survival Gifts during the holiday season through the insight that people want to give meaningful gifts. What better gift than one that also saves children's lives.
Creative Director: Deborah Caprara, Paul Haft
Art Director: Deborah Caprara
Copywriter: Deborah Caprara, David Houghton

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