TV, Transit and Print Campaign

Some people believe you need to tough it out when you have a cold or flu, there's work to be done and errands to run. Our strategy was to make NeoCitran your advocate and supporter for calling in sick, and to give you credit for knowing that when you have a cold or flu, the fastest way to get better is to rest. And drink a hot soothing mug of NeoCitran, of course.
The NeoCitran St. Bernard is on a mission to help yet another poor, helpless cold sufferer, no matter the distance or altitude.
Creative Directors: Philippe Garneau, Michael Würstlin
Art Director: Deborah Caprara
Copywriter: Liesje Doldersum
Director: Dale Heslip

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