Humane Society International

Social Media Fundraising Campaign

Humane Society International has lead the fight against the commercial seal fur industry for over 40 years, and have been critical in the banning of seal products around the world. HSI needs to raise money to continue toward its goal of eliminating any remaining demand for seal fur so we took a different approach to the traditionally graphic and bloody commercial seal hunt protest advertising with this social media fundraising campaign.
Created with Grassriots, Toronto
Creative Director: Paul Bonsell
Art Directors: Deborah Caprara, Paul Bonsell
Copywriters: Paul Bonsell, Logan Broger
Photography: Mark Ridout

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