Good Shepherd

Print and Outdoor Campaign

Good Shepherd has been helping people in the Greater Hamilton area for decades, and although they started as a faith-based social services organization, they wanted the public to know all are welcome, regardless of religious background or circumstance, and that this is a place that will help without judgment. The strategy we worked with to drive awareness was one that came from that compassion and core value – Good Shepherd sees the person, not just the problem they’re facing. They believe when you have faith in someone, they will have faith in themselves. And it makes what they do that much more effective. Short term assistance delivered with compassion and respect leads to lifelong independence, dignity, purpose and hope. That's what it means to have faith in people.
This campaign won an Award of Merit in Marketing Communications 100K and Up category from The International Association of Business Communicators, 2008 Ovation Awards. 

Creative Director: Jim Diorio
Art Director: Deborah Caprara
Copywriter: Jeff Katz
Photographer: KC Armstrong

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