These spots broke the mold for Tic Tac advertising. For decades, a woman dressed in white proclaimed the "one and a half calories" product benefit, but we wanted to create something more relevant and memorable. Luckily, our client agreed, and we got to create these unique quirky spots that led to buzz, greater sales, and more quirky spots. So good, in fact, that Tic Tac U.S. ran them as well. Bizarro world!
Creative Directors: Philippe Garneau, Michael Würstlin
Art Director: Deborah Caprara
Copywriter: Liesje Doldersum
Director: Kathi Prosser